Amaranth Oil Market Poised for Robust Growth Driven by Rising Demand for Natural Health and Cosmetic Products
The global Amaranth Oil Market is experiencing significant momentum, fueled by the increasing consumer shift toward natural, plant-based, and health-enhancing products. According to recent industry insights, the market was valued at USD 832.5 million in 2022 and is projected to reach USD 1,684.2 million by 2030, expanding at a compound annual growth rate (CAGR) of 9.2% during 2023–2030.
This steady rise is largely driven by the oil’s rich nutritional profile, its high squalene content, and growing applications across industries such as pharmaceuticals, nutraceuticals, cosmetics, and food & beverages. As sustainability and wellness trends continue to reshape global markets, amaranth oil is emerging as a highly sought-after ingredient.
Key Market Drivers
Rising Demand for Natural Health Ingredients
Amaranth oil contains squalene, tocopherols, and essential fatty acids, making it highly beneficial for cardiovascular health, immune system support, and skin care. The increasing preference for natural alternatives over synthetic products is significantly boosting its adoption.
Growth in the Cosmetics and Personal Care Industry
The cosmetics sector represents one of the most dynamic growth areas for amaranth oil. It is widely used in anti-aging creams, moisturizers, and sunscreens due to its antioxidant and hydrating properties. With consumers prioritizing clean-label beauty products, demand for amaranth oil-based formulations continues to expand globally.
Expanding Nutraceutical Applications
The nutraceutical industry is capitalizing on the health-promoting properties of amaranth oil, particularly its cholesterol-lowering effects. Growing awareness of preventive healthcare and functional foods is creating new opportunities for manufacturers.
Market Restraints
Despite its strong potential, the market faces challenges such as high production costs and limited raw material availability. Amaranth cultivation is still relatively niche compared to other oilseed crops, which restricts large-scale commercialization. Moreover, the oil’s premium pricing compared to conventional oils can limit accessibility in price-sensitive regions.
Opportunities on the Horizon
Increasing Demand for Vegan and Plant-Based Alternatives
As veganism and plant-based lifestyles gain mainstream acceptance, amaranth oil is positioned as a sustainable and ethical alternative to animal-derived oils. This creates opportunities for manufacturers to target health-conscious and eco-conscious consumers.
Rising Popularity in Functional Foods and Beverages
Incorporating amaranth oil into functional food products, such as fortified beverages, dietary supplements, and energy bars, opens new avenues for innovation. Companies focusing on product diversification can tap into these evolving trends.
Expanding Distribution Channels
E-commerce platforms are playing a vital role in enhancing product accessibility. The rise of direct-to-consumer models is enabling small and mid-sized brands to enter the market and cater to niche consumer segments.
Segmental Insights
By Type
Cold-pressed amaranth oil is witnessing robust growth due to its purity and superior nutritional profile.
Refined amaranth oil is preferred in industrial applications, including pharmaceuticals and cosmetics, where stability and scalability are key.
By Application
Cosmetics & personal care dominate the market share, accounting for over 40% of total demand in 2022.
Pharmaceutical & nutraceutical applications are growing at the fastest pace, driven by rising investments in preventive healthcare.
Food & beverages continue to expand steadily as consumers seek healthier cooking and dietary alternatives.
By Distribution Channel
Online sales are projected to grow significantly due to increased consumer trust in e-commerce and convenience in product accessibility.
Offline retail, including specialty stores and pharmacies, remains a crucial channel for product credibility and brand presence.
Regional Analysis
North America
North America holds a substantial share of the global amaranth oil market, supported by high consumer awareness, a strong nutraceutical sector, and growing adoption of natural skincare products.
Europe
Europe is another key market, with strict regulations favoring natural and organic ingredients in food and cosmetics. Countries such as Germany, France, and the UK are leading consumers.
Asia-Pacific
Asia-Pacific is expected to witness the fastest growth, driven by rising disposable incomes, expanding middle-class populations, and increasing demand for natural health supplements and beauty products in China, India, and Japan.
Latin America and Middle East & Africa
These regions present untapped opportunities due to increasing urbanization and growing health-conscious consumer bases. However, limited awareness and higher pricing pose challenges to widespread adoption.
Competitive Landscape
The amaranth oil market is moderately fragmented, with key players investing in research, partnerships, and expansion strategies to strengthen their market position. Leading companies are focusing on:
Developing innovative product formulations.
Expanding into new geographic markets.
Strengthening e-commerce presence to enhance consumer outreach.
Prominent players include Proderna Biotech, Flavex Naturextrakte, AMR Amaranth, RusOliva, and Nans Products. The competitive landscape is expected to intensify as startups and regional manufacturers enter the space, offering niche and sustainable products.
Future Outlook
The amaranth oil market is on a promising growth trajectory, supported by shifting consumer preferences toward sustainability, wellness, and plant-based lifestyles. With advancements in extraction technologies and rising global awareness, the market is expected to achieve significant expansion over the next decade.
Businesses that innovate in formulations, embrace sustainability, and leverage omnichannel retail strategies will be well-positioned to capitalize on this growing demand.
Read Full Research Study: https://marketintelo.com/report/amaranth-oil-market
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